Hot Tips: "CARPOOLING"
Hot Tips: "CARPOOLING"
Combo Marketing has taken on a new identity -- it’s been likened to the concept of carpooling.
A very highly ranked executive at Sheehy said to me the other day "I would prefer to send separate sales and service messages to my customers and prospects, but budgets are too tight. In this market, necessity is the Mother of Invention, and we need to use our precious marketing budgets to make both a sales offer and service offer to the same household right now. The problem is traditional media can't get this done, it's just not feasible to promote sales and service in a 30 second spot. Team Velocity has figured it out with their targeted marketing and creative technology".
He went on to equate Combo Marketing to Carpooling. He said, "I have got to pick a medium and a company that can get the GM, sales manager and service manager sharing a ride to work, just using $1 worth of gas".
Team Velocity has the technology and the experience to make marketing dollars go further, by combining smart sales and service offers and targeting the right audience.
During our conversation, this Sheehy Executive cited 5 main benefits to their current "Car-Pooling" strategy and why Sheehy has chosen to increase its budget with Team Velocity.
Attached are 3 examples of carpooling from Sheehy. Gaithersburg Ford tied Sept 2007 new car sales and beat their service numbers by 11%.
GO TEAM V!
Sheehy Alexandria Honda
http://blog.teamvelocityonline.com/SheehyHondaAlexandria_8x14_Oct2008_hiRes.pdf
http://blog.teamvelocityonline.com/SheehyHondaAlexandria_6x14_Oct08_HiRes.pdf
http://blog.teamvelocityonline.com/SheehyHondaAlexandria_4x10_service_Oct2008_Hires.pdf
Sheehy Ford of Gaithersburg
http://blog.teamvelocityonline.com/SheehyFordGaithersburg_8x14_Oct08_Complete.pdf
http://blog.teamvelocityonline.com/SheehyFordGaithersburg_6x14_Oct08_Complete.pdf
http://blog.teamvelocityonline.com/SheehyFordGaithersburg_4x10_Service_Oct08_Complete.pdf
Sheehy Nissan of Waldorf
http://blog.teamvelocityonline.com/SheehyNissan_8x14_Oct08_HiRes.pdf
http://blog.teamvelocityonline.com/SheehyNissanWaldorf_6x14_Oct08_HiRes.pdf
http://blog.teamvelocityonline.com/SheehyNissanWaldorf_4x10_service_Oct2008_HiRes.pdf
Combo Marketing has taken on a new identity -- it’s been likened to the concept of carpooling.
A very highly ranked executive at Sheehy said to me the other day "I would prefer to send separate sales and service messages to my customers and prospects, but budgets are too tight. In this market, necessity is the Mother of Invention, and we need to use our precious marketing budgets to make both a sales offer and service offer to the same household right now. The problem is traditional media can't get this done, it's just not feasible to promote sales and service in a 30 second spot. Team Velocity has figured it out with their targeted marketing and creative technology".
He went on to equate Combo Marketing to Carpooling. He said, "I have got to pick a medium and a company that can get the GM, sales manager and service manager sharing a ride to work, just using $1 worth of gas".
Team Velocity has the technology and the experience to make marketing dollars go further, by combining smart sales and service offers and targeting the right audience.
During our conversation, this Sheehy Executive cited 5 main benefits to their current "Car-Pooling" strategy and why Sheehy has chosen to increase its budget with Team Velocity.
- Carpooling is efficient. Two messages (sales AND service) for the price of one.
- Carpooling minimizes risk. This household is ripe for a vehicle upgrade, or is likely a lost service or conquest service customer.
- Carpooling is exclusive to this medium [direct mail], it simply can't be replicated in TV or Radio.
- Carpooling delivers inactive and lost service customers who have a significantly higher than average return on investment.
- Carpooling gets the phone to ring!
Attached are 3 examples of carpooling from Sheehy. Gaithersburg Ford tied Sept 2007 new car sales and beat their service numbers by 11%.
GO TEAM V!
Sheehy Alexandria Honda
http://blog.teamvelocityonline.com/SheehyHondaAlexandria_8x14_Oct2008_hiRes.pdf
http://blog.teamvelocityonline.com/SheehyHondaAlexandria_6x14_Oct08_HiRes.pdf
http://blog.teamvelocityonline.com/SheehyHondaAlexandria_4x10_service_Oct2008_Hires.pdf
Sheehy Ford of Gaithersburg
http://blog.teamvelocityonline.com/SheehyFordGaithersburg_8x14_Oct08_Complete.pdf
http://blog.teamvelocityonline.com/SheehyFordGaithersburg_6x14_Oct08_Complete.pdf
http://blog.teamvelocityonline.com/SheehyFordGaithersburg_4x10_Service_Oct08_Complete.pdf
Sheehy Nissan of Waldorf
http://blog.teamvelocityonline.com/SheehyNissan_8x14_Oct08_HiRes.pdf
http://blog.teamvelocityonline.com/SheehyNissanWaldorf_6x14_Oct08_HiRes.pdf
http://blog.teamvelocityonline.com/SheehyNissanWaldorf_4x10_service_Oct2008_HiRes.pdf
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