The will to Grow is important. The will to Prepare is vital.
The will to Grow is important. The will to Prepare is vital.
The Marketing Landscape Has Changed – and dealers must be prepared to change their marketing strategies as well. Today's GMAC Press Release announced that effective immediately GMAC will only approve loans to those customers with prime credit ratings and Beacon scores above 700. As predicted, many major lending institutions have already followed suit. The consumer pool has just shrunk, considerably for some GM dealers.
In today's market, how can a dealership reach prospects that live in his "backyard", perfectly fit all the demographic profiles of his buyers, and also have 700 or higher credit scores? Mediums like TV, radio, newspaper, and the Internet are simply not the best answer. It's just not logical to rely on these mediums to do something they can't, here's why. All these mediums are widely used by all consumers with 500/600/700/800 credit ratings, making these advertising venues grossly inefficient and wasteful in a time when dealers can least afford it. Has anyone ever heard of the good credit radio station, or the section of the paper only read by people with good credit. You get the point, they don't exist.
Here's the secret – you can't reach these prospects – you have to target them and find them. Team V's advantage is our capability to target consumers who fit a specific demographic profile, including geography, age, gender, income and yes, CREDIT worthiness. Our patented IFLE technology enables us to filter and identify the right customer audience; helping dealers to maximize their marketing dollars by talking to ONLY the RIGHT customers. We have worked with all our partners, including POLK, to add credit worthiness as a filter to our marketing lists right away. No other company has these same capabilities!
In effect, we have created the "700 Club" right in our dealer's backyards. We must provide decisive marketing strategies for our clients in a time when they need to maximize every cent. There's a lot of backyard real estate out there – make it happen Team! Your clients are relying on your expertise now!
DB / BB
The Marketing Landscape Has Changed – and dealers must be prepared to change their marketing strategies as well. Today's GMAC Press Release announced that effective immediately GMAC will only approve loans to those customers with prime credit ratings and Beacon scores above 700. As predicted, many major lending institutions have already followed suit. The consumer pool has just shrunk, considerably for some GM dealers.
In today's market, how can a dealership reach prospects that live in his "backyard", perfectly fit all the demographic profiles of his buyers, and also have 700 or higher credit scores? Mediums like TV, radio, newspaper, and the Internet are simply not the best answer. It's just not logical to rely on these mediums to do something they can't, here's why. All these mediums are widely used by all consumers with 500/600/700/800 credit ratings, making these advertising venues grossly inefficient and wasteful in a time when dealers can least afford it. Has anyone ever heard of the good credit radio station, or the section of the paper only read by people with good credit. You get the point, they don't exist.
Here's the secret – you can't reach these prospects – you have to target them and find them. Team V's advantage is our capability to target consumers who fit a specific demographic profile, including geography, age, gender, income and yes, CREDIT worthiness. Our patented IFLE technology enables us to filter and identify the right customer audience; helping dealers to maximize their marketing dollars by talking to ONLY the RIGHT customers. We have worked with all our partners, including POLK, to add credit worthiness as a filter to our marketing lists right away. No other company has these same capabilities!
In effect, we have created the "700 Club" right in our dealer's backyards. We must provide decisive marketing strategies for our clients in a time when they need to maximize every cent. There's a lot of backyard real estate out there – make it happen Team! Your clients are relying on your expertise now!
DB / BB
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