Jerry's Toyota Sets Another Record!
Hey Dream Teamers!
Hot off the presses, Jerry's Toyota sets another Record in the roughest automotive market in the past 40 years! Best of all they have been able to do it spending less than 30% of last year's service marketing monthly budget.
Why 30% less you might ask? Thanks to Team Velocity's patented software platform IFLE, we have been able to clean up an enormous amount of wasteful household data that DME or any other service marketing company would normally be mailing to. Thus, eliminating over $2,500 dollars in unnecessary marketing expenses to this dealership! Their service business has exploded since making the switch this year from one of the premier service marketing companies in the country.
Jerry's Toyota, a long time Gulf States Service Marketing Customer (for over 10 years), switched to DME (Direct Mail Express) in early 2007, then switched their service marketing platform to Team Velocity in March 2008 and has literally shattered every service marketing record ever established at Jerry's Toyota.
They have crushed the number of service ROs written in a month. They have crushed their monthly revenue numbers on each successive month since beginning this initiative with Team Velocity, and have increased their dollar per RO by $41.00 per RO. Jerry's Toyota has already beaten any other year's Total Year Revenue as of October 31st 2008!
Let me tidy this up for you:
Linked below are 3 information resources that provide a great case study and story to help you attain new business, as well as upgrade your current customers. Let's go get some Business!
Thanks Dream Teamers – BB
Jerry's Toyota Service 2008 vs 2007
http://blog.teamvelocityonline.com/Jerry's%20Toyota%202008%20vs%202007%20Service.xls
Jerry's Service Profile
http://blog.teamvelocityonline.com/Jerry's.pdf
Team V Service Marketing Presentation
http://blog.teamvelocityonline.com/ServiceMarketingPresentation.pdf
Hot off the presses, Jerry's Toyota sets another Record in the roughest automotive market in the past 40 years! Best of all they have been able to do it spending less than 30% of last year's service marketing monthly budget.
Why 30% less you might ask? Thanks to Team Velocity's patented software platform IFLE, we have been able to clean up an enormous amount of wasteful household data that DME or any other service marketing company would normally be mailing to. Thus, eliminating over $2,500 dollars in unnecessary marketing expenses to this dealership! Their service business has exploded since making the switch this year from one of the premier service marketing companies in the country.
Jerry's Toyota, a long time Gulf States Service Marketing Customer (for over 10 years), switched to DME (Direct Mail Express) in early 2007, then switched their service marketing platform to Team Velocity in March 2008 and has literally shattered every service marketing record ever established at Jerry's Toyota.
They have crushed the number of service ROs written in a month. They have crushed their monthly revenue numbers on each successive month since beginning this initiative with Team Velocity, and have increased their dollar per RO by $41.00 per RO. Jerry's Toyota has already beaten any other year's Total Year Revenue as of October 31st 2008!
Let me tidy this up for you:
- Jerry's is spending $2,500 less monthly with Team Velocity than they did with DME and has made a 19.1% gain in ROs YTD. This represents a revenue increase of $693,315 YTD.
- Their service call volume is up 300%.
- Their Service Absorption rate is up 14% over last year (Service Absorption is a term that identifies what percent of overall dealership fixed expenses are covered by service revenue).
- Their overall service profitability is up 50%!
Linked below are 3 information resources that provide a great case study and story to help you attain new business, as well as upgrade your current customers. Let's go get some Business!
Thanks Dream Teamers – BB
Jerry's Toyota Service 2008 vs 2007
http://blog.teamvelocityonline.com/Jerry's%20Toyota%202008%20vs%202007%20Service.xls
Jerry's Service Profile
http://blog.teamvelocityonline.com/Jerry's.pdf
Team V Service Marketing Presentation
http://blog.teamvelocityonline.com/ServiceMarketingPresentation.pdf
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